STATEMENT OF THE PROBLEM:
The present paper aims at finding the institutional consumer behavior. The research problem investigated here in has been precisely defined as- “Analysis of Business Buying Behaviour: A study of Educational Institutes” based on empirical research.
The research objectives of this study are stated as below:-
1. Factors affecting the buying behavior of laptops.
2. Determination of customer satisfaction level in regard to various brands.
3. Perception & awareness level of all companies in the market.
HCL Infosystems is India’s premier information enabling and integration company. It has been able to provide services of International standards to customers across India.HCL Infosystems focuses on the ever-growing segment in Imaging, Telecom and services. Now it has an exclusive sale and support partnership with Toshiba Corporation, Japan for sales and servicing of its imaging and photocopier products. The project seeks to understand the consumer purchasing pattern of laptops among Educational Institutes. It also determines the consumer buying behaviour. The various factors which affect the business buying behaviour are explained in the paper. However a specific focus of this research is to determine the perception of customer satisfaction in regards to the laptops. We have used the tools such as questionnaire and Microsoft excel. In the findings we have come upon the most important attributes such as brand image, configuration, external features, offer and special promotional offers and warranty. The other factors which influence consumers other than this is financing and insurance. We have also come across a mixed approach of advertisement and word of mouth and the use of laptop for study as well as for entertainment purpose. Dissatisfaction among consumer is due to improper service which they are getting and which is supposed to be provided. Finally this report concludes by making a summary of the findings and various recommendations have been provided to the company.
Hindustan Computers Limited (HCL) was established in 1976.HCL is a leading global technology and IT firm. It comprises two companies listed in India, namely HCL Technologies and HCL Infosystems.Its range of offerings span product engineering, technology and application services, BPO, infrastructure services, IT hardware, systems integration, and the distribution of technology and telecom products. It is a leading Global Technology and IT Enterprise with annual revenues of US $2.5 billion (INR 11,000 crores) with IT products and Services contributing to revenues of over $1.1 billion.
The HCL team comprises over 30,000 professionals of diverse nationalities, operation out of 15 countries. HCL has global partnerships with several leading Fortune 1000 firms, including leading IT and Technology firms.
Today, HCL sells more PCs in India than any other brand, runs Northern Ireland’s largest BPO operation, and manages the network for Asia’s largest stock exchange network apart from designing zero visibility landing systems to land the world’s most popular airline.
|YEAR | HIGHLIGHTS | | |-Foundation of the company lay. | |1976 |-Introduces microcomputer-based programmable calculators with wide acceptance in the scientific/education community. | | |-Launch of the first microcomputer-based commercial computer with a ROM-based basic interpreter. | |1977 |-Unavailability of programming skills with customers results in HCL developing bespoke applications for their customers. | |1978...
▪ Schiffman Leon G and Kanuk Leslie Lazar; 8th ed.-Consumer Behaviour (Pearson Education 2005).
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