apple

Topics: Personal computer, Strategic management, Business terms Pages: 2 (411 words) Published: October 16, 2013
Apple Case Discussion Notes:

1.What, historically, has been Apple’s competitive advantage?

-Innovation. They were the first ones to create a personal computer, first to capitalize on the MP3 movement, first to create the tablet computer. They have the first mover advantage in their efforts. -First mover strategy of being the first company to do something -A case can be made for efficiency with their quick turnaround of product updates

2.Analyze the personal computer industry. Are the dynamics favorable or problematic for Apple? -Problematic: Since tech industry is highly innovative in nature, therefore if Apple were to ever mess up or fall behind, it would present a huge opportunity for another company to come in a fill the void and take the lead. -Favorable: difficult for new competitors to enter the industry, apple revolutionized the industry and now the industry is widely reliant on Apple; high profit margin for products due to differentiation; separated themselves from the market/competitors 3.How sustainable is Apple’s competitive position in PCs?

Competitive advantage building blocks
a.Then core competencies: either resource or capabilities
Resources: either tangible or intangible
Capabilities:Skills, process, and routines

-V: Yes, consumer features: apple store, plug and play, distribution, ease of use, etc. -R: Not a rare commodity
-I: Very, because they put a LOT of money into their marketing, strict product/resource controls, cost of innovation/R&D -O: significantly yes, all aspects of the organization is used (financial, sales, marketing, R&D, etc.) 4.How sustainable is Apple’s competitive position in MP3 players? Competitive advantage building blocks a.Then core competencies: either resource or capabilities

Resources: either tangible or intangible
Capabilities:Skills, process, and routines
-V: Yes, consumer features: apple store, plug and play, distribution, ease of use, etc. -R: Not a rare...
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