SYED ATIF MASOOD
Assignment # 1
MARKETING DRIVEN STRATEGY
The development of a market-driven strategy is not a short-term endeavor. A considerable amount of effort is necessary to build a market-driven organizational culture and processes.
Characteristics of Market-Driven Strategies
A key advantage of becoming market oriented is gaining an understanding of the market and how it is likely to change in the future.
The organization’s market orientation helps management identify customers whose value requirements provide the best match with the organization’s distinctive capabilities. Successful market-driven strategy design and implementation should lead to superior performance in an organization.
Value-chain strategy combines technologies from Intel, IBM, and Microsoft to serve customers efficiently and with state-of-the-art computer technology. Dell is able to introduce next generation products faster than its competitors can because its market-driven strategy is developed around a direct sales, built-to-order business design
This distinctive process capability is supported by effective supplier, distribution, and service partnerships with other companies.
Dell’s management understands its customers since company personnel are in close contact with buyers who make inquiries and place orders.
Becoming a market oriented
Dell Computer’s direct contact with its buyers is an important information source for guiding actions to provide superior customer value. The direct, built-to-order process used by Dell avoids the stocking of computers that may not contain state-of-the-art technology. Competitors of Dell that market their computers through distributors and retailers have higher costs because price reductions in purchased components (e.g., chips) cannot be utilized for computers in inventory.
A market-oriented organization recognizes the importance of...
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