Atif

Topics: Personal computer, Computer, Customer service Pages: 3 (616 words) Published: June 26, 2013
SYED ATIF MASOOD
BM-35096
NAZIMABAD CAMPUS

Assignment # 1

MARKETING DRIVEN STRATEGY

The development of a market-driven strategy is not a short-term endeavor. A considerable amount of effort is necessary to build a market-driven organizational culture and processes.

Characteristics of Market-Driven Strategies
A key advantage of becoming market oriented is gaining an understanding of the market and how it is likely to change in the future.

The organization’s market orientation helps management identify customers whose value requirements provide the best match with the organization’s distinctive capabilities. Successful market-driven strategy design and implementation should lead to superior performance in an organization.

DELL
Value-chain strategy combines technologies from Intel, IBM, and Microsoft to serve customers efficiently and with state-of-the-art computer technology. Dell is able to introduce next generation products faster than its competitors can because its market-driven strategy is developed around a direct sales, built-to-order business design

This distinctive process capability is supported by effective supplier, distribution, and service partnerships with other companies.

Dell’s management understands its customers since company personnel are in close contact with buyers who make inquiries and place orders.

Becoming a market oriented
Customer Focus
Dell Computer’s direct contact with its buyers is an important information source for guiding actions to provide superior customer value. The direct, built-to-order process used by Dell avoids the stocking of computers that may not contain state-of-the-art technology. Competitors of Dell that market their computers through distributors and retailers have higher costs because price reductions in purchased components (e.g., chips) cannot be utilized for computers in inventory.

Competitor Intelligence
A market-oriented organization recognizes the importance of...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay on Mr. Atif
  • atif jahanger Essay
  • BUSINESS STRATEGY ASSIGNMENT Essay
  • ACC 291 Week 2 Discussion Questions and Responses Essay
  • Essay on Borderline Personality Disorder
  • Acca F8 Toc Essay

Become a StudyMode Member

Sign Up - It's Free
Dunkirk.1958.COMPLETE.BLURAY... | Bakemonogatari | Dragon Ball – Bảy Viên Ngọc Rồng chap 370