Compare and Contrast Two Ads

Topics: Personal computer, Laptop, Advertising Pages: 3 (989 words) Published: February 21, 2012
Advertisements in Technology
Leo Burnett, a famous advertising executive, states that “Good advertising does not just circulate information. It penetrates the public mind with desires and belief (thinkexist.com).” How effective an advertisement is in getting the new company and its products and services to the world can be measured with the publicity of products that Dell Incorporation has provided. It has not been a long time since the Dell Incorporation was first founded. Dell Incorporation was founded in 1984 and since then, through the medium of advertisement communication, it has been able to sell its every product worldwide. The products that Dell Incorporation sells would not have reached every corner of the world if it had not formulated proper plan to advertise those products. The Dell Incorporation sells many digital and technological products, especially computers and related products worldwide. Due to the high demands of different types of computers and competitions from other computer manufacturers companies, Dell Incorporation has started offering some good deals on every type of computers it sells. The two products that Dell Incorporation advertises are desktop and laptop computers. Although both advertisements are manufactured by the same company, the target audiences they appeal and the way they are advertised seem to fascinate different ranges of people. Both images are advertised by applying similar techniques to attract a large group of people. In the both images, the brief descriptions and features of both computers are shown in detail to attract computer literate customers. Here both advertisements have done a wise job by incorporating all the necessary information for computer literate customers. In addition to that, both advertisements have clearly stated their discounted market price, which can definitely help customers to compare these prices with other prices from many other different technological companies. Moreover, in...

Cited: Desktop Computer. Advertisment. 50-plus marketing. Dell advertisements in Saga. Jan 23. 2010. Web. Jan 25. 2012
Laptop Computer. Advertisment. The internet is getting ready for black Friday. Nov 13. 2009. Web. Jan 23. 2012
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