computing

Topics: Netbook, Personal computer, Profit margin Pages: 4 (1060 words) Published: October 7, 2013
SWOT analysis of Dell
This is a Dell SWOT analysis for 2013. The original analysis can be found at Dell SWOT analysis. For more information on how to do SWOT analysis, please refer to our article. Company background
Name
Dell Inc.
Industries served
Computer hardware, Computer software, IT consulting, IT services Geographic areas served
Worldwide
Headquarters
U.S.
Current CEO
Michael Dell
Revenue
$ 63.07 billion (2012)
Profit
$ 3.49 billion (2012)
Employees
110,000
Main Competitors
Apple Inc., Samsung Electronics Co., Ltd., Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation, Fujitsu Limited and many others. Dell Inc. is an American multinational computer technology corporation that develops, sells, repairs and supports computers and related products and services. The company is one of the largest technological corporations in the world and is listed as number 44 in the Fortune 500 list. It is the third largest PC vendor in the world after HP and Lenovo. You can find more information about the company in its official website or Wikipedia’s article. SWOT

Dell SWOT analysis 2013
Strengths
Weaknesses
1. Brand name valued at $7.5 billion
2. Product customization
3. Environmental record
4. Competency in mergers and acquisitions
5. Direct selling business model
1. Commodity (computer hardware) products
2. Poor customer services
3. Low investments in R&D
4. Weak patents portfolio
5. Too few retail locations
6. Low differentiation
Opportunities
Threats
1. Expand services and enterprise solutions businesses
2. Obtain more patents through acquisitions
3. Strengthen their presence in emerging markets
4. Tablet market growth
1. Growing demand for smartphones and tablets
2. Profit margin decline on hardware products
3. Slowing growth rate of the laptops market
4. Intense competition

Strengths
1. Brand name. Dell has a very strong brand reputation for quality products. Its brand is valued at $ 7.5 billion. 2. Product...
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