M E TA P H O R
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A Practical Introduction
Exercises written with
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Copyright © 2010 by Zoltán Kövecses
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Library of Congress Cataloging-in-Publication Data
Metaphor : a practical introduction / Zoltán Kövecses ; exercises written with Szilvia Csábi . . . [et al.].—2nd ed.
Includes bibliographical references and index.
ISBN 978-0-19-537494-0 (pbk.)
1. Metaphor. I. Csábi, Szilvia. II. Title.
9 8 7 6 5 4 3 2 1
Printed in the United States of America
on acid-free paper
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Preface to the Second Edition
n the past six to ten years the theory of conceptual metaphor has become the most inﬂuential and widely used theory of metaphor. Some of the new developments can be found in such diverse areas of research as
the neural theory of metaphor
the theory of conceptual integration
metaphor in discourse
the relationship between embodiment and metaphor
the embeddedness of metaphor in cultural context
the nature of mappings
metaphor in gestures
the study of multimodal metaphor
the corpus linguistic study of metaphor
the theory of metonymy
metaphor in foreign language teaching
metaphor in the study of grammar
All of these areas are now discussed in this second edition of Metaphor: A Practical Introduction, and two of them, the embodiment of emotion metaphors and metaphor in discourse, have received their own independent chapters. The two new chapters are chapter 8, “Cognitive Models, Metaphors, and Embodiment,” and chapter 18, “Metaphor in Discourse.” In the last chapter of the book, by studying a single example, I have made an attempt to investigate the relationships among various strands of what is commonly called “conceptual metaphor theory.” I have also tried to update the literature throughout as fully as I could. In addition, all ﬁgures have been redrawn, thus providing the reader with a
PREFACE TO THE SECOND EDITION
more uniform, more esthetically pleasing, and more illuminating visual representation of sometimes complex ideas. Last but not least, dozens of new exercises have been added to the old ones, we hope, making the book even more “user-friendly” and more fun to study from.
At the same time, however, several of the new additions reﬂect exciting, often challenging, and sometimes controversial recent research ﬁndings that, at least my hope is, give food for thought not only for interested students but also for researchers and teachers alike.
Preface to the First Edition:
The Study of Metaphor
or most of us, metaphor is a ﬁgure of speech in which one thing is compared with another by saying that one is the other, as in He is a lion. Or, as the Encyclopaedia Britannica puts it: “metaphor...
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