TYPES OR MEANS OF COMMUNICATION USED BY ORGANIZATIONS IN UGANDA
Communication is the process by which we exchange information between individuals or groups of people. It is a process where we try as clearly and accurately as we can, to convey our thoughts, intentions and objectives. Means of communication on the other hand refer to the agents, instruments, methods or resources used to impart or interchange thoughts, opinions or information. Most well established organizations in Uganda today use many types or means of communication to convey information to the audience but the most commonly used include print media which involves the use of books, newspapers, magazines, newsletters, and broachers, broadcast media which involves the use of radio and television channels to convey information, digital media involving the use of internet and mobile media. Other means of communication most well established organizations in Uganda use include recording media that is the use of music, records, and tapes, and film media as well involving the use of cinema, movies among others to convey information to the audience. Much as the above means of communication most well established organizations use in Uganda are good, there is need to improve on them since they are not fully effective. Print media are light weight, portable, disposable publications printed on paper and circulated as physical copies. They hold informative and entertaining content that is of general or special interest. They are published once or daily, weekly, biweekly, monthly, bimonthly or quarterly. Print media in Uganda encompasses newspapers, notices, newsletters, magazines, broachers, and books. Most well established organizations in Uganda use newspapers such as The New Vision, The Daily Monitor, The Observer, Bukedde, and Rupiny among others to convey information to the intended audience. Besides newspapers, they also use books, newsletters, magazines, and broachers where...
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